The warning signs are there. AMs keep saying everything is fine.
Your account managers are close to their clients — sometimes too close to see problems clearly, and sometimes too worried about their own numbers to escalate early. By the time a risk surfaces in a health report, you are already behind.
RadRoot runs a structured check-in with each account manager monthly. Five questions probe what they are hearing from the client, where the relationship energy is, and what they have let slip. The format gets more candid answers than a pipeline review because it does not feel like a performance evaluation.
A Salesforce - Account Management Report export. One row is one Client Account. RadRoot reads the whole row, so every question can name something the person already knows is true.
| Account ID | Account Name | Account Owner Name | Account Owner Title | Account Owner Email | Contract Start Date | Contract End Date |
|---|---|---|---|---|---|---|
| ACC-10347 | Bellwether Manufacturing | Marcus Chen | Senior Account Manager | marcus.chen@vertex-advisory.example.com | 2024-03-15 | 2027-03-14 |
| ACC-10521 | Ridgeline Logistics | Priya Sharma | Account Manager | priya.sharma@vertex-advisory.example.com | 2023-11-01 | 2026-10-31 |
| ACC-10689 | Cascade Health Systems | Marcus Chen | Senior Account Manager | marcus.chen@vertex-advisory.example.com | 2025-06-10 | 2028-06-09 |
| ACC-10734 | Harbor Financial Group | Elena Volkov | Senior Account Manager | elena.volkov@vertex-advisory.example.com | 2024-01-20 | 2027-01-19 |
| ACC-10812 | Summit Retail Partners | Jordan Blake | Account Manager | jordan.blake@vertex-advisory.example.com | 2025-02-01 | 2027-01-31 |
First 5 of 20 rows, first 7 of 14 columns. RadRoot interviewed the account manager on each row, and 6 of 20 answered.
Six options every time, including the ones that reflect badly on whoever sent it. Each question was written after the answer above it landed.
Written for whoever ran the campaign. The respondent never sees it.
Titan Aerospace is a stable account with a committed sponsor and consistent engagement rhythm. Gregory Martin is planning ahead for renewal and the relationship feels secure. The risk is concentration. Gregory owns the relationship with minimal stakeholder breadth, so a change in his role would create vulnerability. Consider introducing an executive touchpoint or expanding into Operations to build redundancy before the February renewal.
Gregory Martin remains committed and is actively planning for the next contract year.
The relationship is centralized with Gregory, with limited secondary stakeholder engagement.
Meeting frequency is consistent and predictable.
The account manager sees no issues requiring escalation.
No executive relationship layer has been developed beyond the CFO sponsor.
Fifteen minutes, screen to screen. We run your real question through RadRoot while you watch, and you leave with the follow-up it wrote and a price.