Prospects tour your facility and then go completely silent | Manufacturing & Industrial

What it costs you today

You invested a half-day bringing the prospect in, the tour went well, the questions were good. Then nothing. You follow up, get polite replies, and eventually realize they went with someone else. You never know what killed it.

How RadRoot is used here

RadRoot sends the prospect a short five-question interview 48 hours after the tour, framed as feedback on the tour experience itself. The adaptive questions follow whatever they raise: "competitor" leads to what stood out; "concern" leads to how significant.

The file you would upload

A Salesforce - Opportunity with Site Visit export. One row is one prospect opportunity with completed facility tour. RadRoot reads the whole row, so every question can name something the person already knows is true.

Opportunity ID	Prospect Company	Prospect Name	Prospect Title	Prospect Email	Tour Date	Tour Type
OPP-28471	Northgate Industrial	Dana Whitfield	VP Operations	dana.whitfield@northgate-industrial.example.com	2026-03-12	Full Plant
OPP-28502	Clearwater Logistics	Daniel Wu	Director of Manufacturing	daniel.wu@clearwater-logistics.example.net	2026-03-15	Production Floor Only
OPP-28519	Redstone Automation	Jennifer Moss	VP Supply Chain	j.moss@redstone-auto.example.org	2026-03-18	Full Plant
OPP-28533	Hillcrest Systems	Robert Vance	VP Operations	rvance@hillcrest-sys.example.com	2026-03-20	Full Plant
OPP-28548	Bridgeport Manufacturing	Linda Torres	Director Operations	linda.torres@bridgeport-mfg.example.net	2026-03-22	Quality & Production

First 5 of 20 rows, first 7 of 13 columns. RadRoot interviewed the manufacturing director, vp operations, or supply chain vp on each row, and 9 of 20 answered.

One interview, exactly as it ran

Six options every time, including the ones that reflect badly on whoever sent it. Each question was written after the answer above it landed.

Q1When you toured Apex on April 12th, what impressed you most?

·The quality of your workmanship and the low defect rates you shared
·The investment you have made in automation and inspection technology
✓The scale of your operation and the variety of work you handle
·The efficiency of your workflow and the organization of the facility
·The experience level of your team and the low employee turnover
·The cleanliness and the safety culture that was evident throughout

Q2You mentioned a board meeting coming up. What decision is the board being asked to make?

·Whether to approve the capital budget for new production equipment
·Whether to proceed with outsourcing or delay the decision
·Whether to select a manufacturing partner from our shortlist
·Whether to approve a multi-year supply agreement
·Whether to consolidate production with fewer suppliers
✓Whether to invest in expanding our own plant or to outsource production

Q3What is your recommendation to the board?

·I am recommending we invest in our own facility to maintain control
·I am presenting both options and letting the board decide
·I am recommending a hybrid approach with some work outsourced
·I am recommending we delay the decision until we have more data
✓I am recommending we outsource to free up capital for product development
·I have not finalized my recommendation yet

Q4Is there resistance to that recommendation?

·No, the executive team is aligned with my recommendation
·Our VP of Manufacturing prefers we invest in our own capacity
·Our head of engineering is concerned about losing technical expertise
·Some of the board members are skeptical about outsourcing
·Our operations team is worried about the complexity of managing an outside supplier
✓Our CFO is concerned about the long-term cost and dependency on a supplier

Q5When will the board decide?

·They are meeting next week
✓The meeting is in three weeks
·It is scheduled for early May
·They will decide at the end of this month
·The board meets in mid-May
·The timing is still being finalized

The verdict it produced

Written for whoever ran the campaign. The respondent never sees it.

Crestview's board will decide in three weeks whether to expand internally or outsource. Caldwell supports outsourcing to preserve capital for product development, but the CFO objects on the grounds of long-term cost and supplier dependency. This is a high-stakes internal disagreement, not a vendor comparison. Apex should provide a total cost of ownership analysis and a case study showing how another client reduced capital requirements and maintained control through a structured partnership. The window is very short.

make-vs-buy risk mixed high confidence

The board must decide whether Crestview expands its own facility or outsources production.

internal champion positive high confidence

Caldwell is recommending outsourcing to redirect capital toward product development.

CFO concern negative high confidence

The CFO opposes outsourcing due to concerns about long-term cost and supplier dependency.

decision timeline positive high confidence

The board meets in three weeks to decide.

competitive evaluation mixed medium confidence

Crestview is not comparing vendors because they have not decided to outsource.

See this on your own data

Fifteen minutes, screen to screen. We run your real question through RadRoot while you watch, and you leave with the follow-up it wrote and a price.

Book 15 minutes Answer one yourself